IBIS World will assist you with the following aspects of your research:
Passport will assist you with the following aspects of your research:
Example: I am looking for distribution channels for pet products in the United States.
Example: I need a Hoovers Company Report for Petco
Example: I need a SWOT analysis for Amazon.
Example: I need articles on Jet.com pricing
Mintel will assist you with the following aspects of your research:
Example: I want to find information about my consumers
Example: I want to find the trends in marketing pet supplies
Tip: Simmons Insight can provide you with data on where your target market shops for pet products! Generate customized Cross-tab Reports on many different demographic variables and filter by geographic region. These are valuable for understanding the target market.
Need help using Simmons Insight? Check out these tips on creating Cross Tab Reports as well as interpreting Cross Tab Reports by Chad Boeinger at Ohio University as well as his quick video on how to put together a demographic profile.
GFK MRI University Reporter has a wealth of information on Pet Supplies and is helpful with understanding:
Example: I want to know which television stations and TV show types (as well as which magazines and magazine types) are most popular among people who purchase pet food online in the last 12 months versus those who purchase at pet chain store versus those who purchase at a veterinarian's office.
Example: I want to know the breakout for age, race, gender, level of education and HHI for households with 5 dogs.
Tip: Mediamark Reporter provides a lot of data and can be confusing to look at. The below will help you to read reports, understand terms, change settings, and use the features of this database: