Use IBIS world to access research reports with key statistics, industry conditions, market characteristics, industry performance, external market drivers, key success factors, and 5-year revenue forecasts. IBIS World will assist you with the following aspects of your Marketing Plan:
Several relevant industry reports can be located by searching for:
Business Source Premier provides industry profiles and company reports and is also useful for searching more than 2200 journals as well.
To locate a relevant Marketline industry report, search the following:
semiconductor AND marketline AND industry profile
Finding Company Information
Who are the major competitors for your company? How do you find out?
First, identify companies in the industry.
Look at Industry Information (see above for locating Industry and Market Reports).What other companies are prominent in the industry?
Look at articles in Trade Publications (see below examples in Business Source Premier for tips on searching Trade Publications). What other companies are in the industry that are not necessarily major players being talked about? What companies are producing similar products?
Then, conduct Company Research.
PrivCo is a well-known source for business and financial research on non-publicly traded corporations, including family-owned, private equity-owned, venture-backed and international unlisted companies. You will have to create an individual account to view reports. If a particular private company is not included in the PrivCo database, we can request to have the PrivCo researchers crete profile.
LexisNexis provides access to company profiles, industry and market research information and trade journals when writing a SWOT analysis and researching companies.
Tip: Limit your search using the filters to access Hoovers for private company profiles by following these steps:
Click the link for Search by Content Type and select Company Profiles
Click Advanced Search
Click the box for Hoover's Company and Industry Reports
Type "Teradyne" into the box
Select the record titled "Teradyne, Inc. Hoover's Company Records - In-depth Records"
Business Source Premier is updated daily and includes not only company profiles, but also provides full-text access to newspapers, magazines, journals, and trade publications useful when writing SWOT anaylsis and doing company and competitor research.
Tip: Try using Business Source Premier for company profiles and for trade publication articles using the following examples:
Example: I want a SWOT analysis for Teradyne
Type "teradyne" into the first box
Type "swot" into the second box
Example: I need articles on Teradyne and pricing
Type "teradyne" into the first box
Type "price OR pricing" into the second box
Do you feel the marketing strategy should be aimed directly at companies that manufacture satellites or that make semiconductors for satellites?
If so, you may want to learn more about the major players in the semiconductor and satellite industry (hint: read the IBIS World reports, see above!) and then conduct company research on these businesses.
Or will your marketing plan be aimed at the US government?
If this is the case, you may want to check out the following e-books available anytime anywhere from ProQuest Central.
"How to Get Government Contracts demystifies the process of how a company can enter the government market, win its first and subsequent contracts, and then grow itself into a multi-million-dollar government contractor within a couple of years. It offers an insider's view into the latest best practices that government contractors use to succeed in an increasingly competitive market, and it shows exactly how your company can apply these techniques to build a strong business. Many companies venture into the government market with a certain naivete and pay a hefty price to find out that there is much more to winning a contract than writing last-minute proposals in response to publicly posted solicitations. To stop the bleeding of precious resources, they need to step back to learn how professionals win business in the federal arena. This book shows you how to find, for example, the best potential customers and opportunities for your company. It also explains the secret to winning consistently by conducting pre-proposal preparation (also called ''capture'') and practicing a disciplined, process-based approach to proposal development. This book provides a recipe for winning government contracts over and over again, the way seasoned government contractors do it. After reading this book, you will know exactly what to do to position your company to win a government proposal before a solicitation becomes public, including building customer relationships, gathering intelligence, developing a ''win strategy, '' performing competitive analysis, selecting the best teammates, and developing a solution. As a result, you will apply professional techniques to organizing your proposal effort, outlining a proposal document, and writing RFPs that persuade evaluators to award the contract to you."
Learn the crucial ins and outs of the world's largest market The U.S government market represents the largest single market--anywhere. Government contract tracking firm Onvia estimates that government business--federal, state, local, and education--represents better than 40 percent of the nation's GDP. While anyone can play in this market, only those with the right preparation can win. Selling to the Government offers real-world advice for successful entry into the biggest market anywhere. Get proven approaches, strategies, tactics, and tools to make your business stand out, build relationships, understand procedures, and win high-stakes contracts.