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InfoGuides | Pepperdine Libraries

MBAK 611 Kerns (Fall 2018): Home

Other Helpful InfoGuides

Many classes during your time as an PKE student will ask you to do research that is quite different than the kind of research you'll do for MBAK 611.  The library has research databases that will help you to:

  • locate demographic and psychographic marketing data
  • report on industry and market analysis
  • generate a SWOT analysis for a company
  • situate business strategy based on trends and news.

Please refer to the Graziadio InfoGuides page to learn about other library research databases or click the links below for topical guides!

What to Expect for This Guide

This guide will provide scholarly resources for topics such as leadership effectiveness - topics relating to your MBAK 611 class.

 

Librarian

Colleen Mullally's picture
Colleen Mullally
Contact:
Pepperdine University Libraries
24255 Pacific Coast Highway
Malibu, CA 90263-4786
310.506.8564
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