Skip to main content
InfoGuides | Pepperdine Libraries

MBAA 651 Spring 2018 (Feyerhem): Home

Additional EMBA Resources

Many classes during your time as an EMBA student will ask you to do research that is quite different than the kind of research you'll do for MBAA 651. Please refer to the InfoGuide Business:EMBA  - the library has research databases that will help you locate demographic and psychographic marketing data, to report on industry and market analysis, to generate a SWOT analysis for a company, and to situate business strategy based on trends and news. 

What to Expect for This Guide

This guide will provide scholarly resources for topics such as leadership effectiveness - topics relating to your MBAA651 class.


Colleen Mullally's picture
Colleen Mullally
Pepperdine University Libraries
24255 Pacific Coast Highway
Malibu, CA 90263-4786