MSCO 220 Introduction to Integrated Marketing Communication (Dr. Fischbach)

Search the word "covid" to view articles on the impact of the pandemic on nonprofit organizations.

Example: I want articles on the impact of Covid on nonprofit organizations.

• Click the box for Select All and then click continue
• Type covid into the first box
• Type nonprofit or charitable into the second box and click search

Example: I need articles on social media and nonprofits.

• Click the box for "Select All" and then click Continue so all of.the databases can be searched simultaneously
• Type nonprofit or charitable into the first box 
• Type social media or facebook or twitter or social networks or youtube and click search
• Go to Publication Date on the left-hand side and set the range from 2014 to 2020

Example: I want articles on events for nonprofit organizations.

• Click the box for "Select All" and then click Continue so all of.the databases can be searched simultaneously
• Type nonprofit or charitable into the first box and use the pull-down menu to change the field from Select a Field to SU Subject 
• Type events into the second box
• Click search
• Go to Publication Date on the left-hand side and set the range from 2014 to 2020
• Click the box for scholarly (peer reviewed journals) to limit your results to scholarly articles

Example: I need articles on financial literacy and poverty.

• Click the box for Select All and then click continue
• Type financial literacy into the first box and use the pull-down menu to change the field from Select a Field to SU Subject 
• Type equality or income or poverty or poor into the second box (the word "or" is a search command)
• Go to Publication date on the left-hand to limit results to newer articles (e.g, 2015-2020)
• Click the box for scholarly (peer reviewed journals) to limit your results to scholarly articles

Example: I need articles on advocacy for abused children.

• Click the box for Select All and then click continue
• Type abused children or child abuse (the word "or" is a search command)
• Type court* into the second box (the asterisk gives variations of root words such as courts or courtrooms, etc)
• Type advocate or advocacy into the third box
• Click search
• Go to Publication date on the left-hand to limit results to newer articles (e.g, 2015-2020)
• Click the box for scholarly (peer reviewed journals) to limit your results to scholarly articles

Example: I need articles on nonprofit organizations and the homeless.

• Click the box for Select All and then click continue
• Type homeless or homelessness into the first box
• Type charitable or nonprofit into the second box click search
• Go to Publication date on the left-hand to limit results to newer articles (e.g, 2015-2020)
• Click the box for scholarly (peer reviewed journals) to limit your results to scholarly articles

Example: I want dissertations on social media and nonprofits.

• Type charities or nonprofit into the first search box and change Anywhere to Anywhere except full-text-NOFT with the pull-down menu
• Type social media or twitter or facebook or youtube or instagram into the second box and and change Anywhere to Anywhere except full-text-NOFT with the pull-down menu
• Click search
• On the left-hand side, set the date range from 2014-2020

Example: I want dissertations on nonprofit events.

• Type charities or nonprofit into the first search box and change Anywhere to Anywhere except full-text-NOFT with the pull-down menu
• Type events into the second box and and change Anywhere to Anywhere except full-text-NOFT with the pull-down menu
• Click search
• On the left-hand side, set the date range from 2014-2020
• Titles like "A Quantitative Descriptive Case Study on the Alzheimer's Nonprofit Marketing Methods" are relevant

Example: I want dissertations on nonprofits serving the homeless.

• Type charities or nonprofit into the first search box and change Anywhere to Anywhere except full-text-NOFT with the pull-down menu
• Type homeless OR homelessness into the second box and and change Anywhere to Anywhere except full-text-NOFT with the pull-down menu
• Click search
• On the left-hand side, set the date range from 2012-2020
• Titles like "Addressing Kern County's Latino Immigrant Homelessness Crisis"

Example: I want a dissertation on financial literacy programs for low-income individuals.

• Type financial literacy into the first search box and change Anywhere to Anywhere except full-text-NOFT with the pull-down menu
• Type poverty or poor or low-income or underserved into the second box and and change Anywhere to Anywhere except full-text-NOFT with the pull-down menu
• Click search
• On the left-hand side, set the date range from 2014-2020
• Reports such as Financial Decision Making of Individuals in Underserved Communities are relevant

Good resource for newspapers and magazine articles.

Example: I want statistics on nonprofit organizations

• Type nonprofit into the box and click search
• Select the report "Nonprofit organizations in the U.S." (Dossier)

Example: I want statistics on the eyewear market.

• Type eyewear into the box and click search
• Select the report titled "Eyewear in the U.S." (Statista Dossier)

Example: I want statistics on homelessness.

• Type homelessness into the search box
• Select the report "Homelessness in the U.S" dossier

Example: I need statistics on financial literacy.

• Type financial literacy into the box and click search

Example: I want statistics on child abuse.

• Type child abuse into the box and click search
• Select "Child abuse in the U.S." (Dossier)

IBIS World will assist you with the following aspects of your Marketing Plan:

• Situation/Market Analysis
• Competitor Analysis
• Distribution
• Financial Evaluation

IBISWorld is a great resource for industry report on specific industries such as convenience stores, daycare, or custom screen printing.

Example: I am looking for information about resources for homeless individuals.

• Type homeless and select the "Community Housing & Homeless Shelters in the US."

Example: I want industry data on eyeglasses.

• Type glasses in the box and select reports like "Glasses & Contact Lens Manufacturing in the US" or "Online Eyeglasses & Contact Lens Sales"

Passport will assist you with the following aspects of your Marketing Plan:

• Situation/Market Analysis
• Competitor Analysis (detailed market share)
• Foreign Entry Potential
• Distribution

Example: I want a report on eyeglasses.

• Access the report "Eyewear in the US"

Example: I need age breakdowns for Instagram users.

• Type instagram age into the box and click search
• Click the link for "Instagram US"

Example: I want data on Covid and social media usage.

• Search covid social media into the box and click search

Example: I need financial data on the company Electric.

• Create an account using your Pepperdine email address
• Search for the parent company of Volcom (Electric)
• Click the tab for Financials to obtain some estimated revenue data