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As a GSBM Student the LIBRARY will give you FREE ACCESS to the WALL STREET JOURNAL!!

Pepperdine University E-Journals: Use this site to locate the database(s) that have access to full-text articles of a journal. (e.g. MIT Sloan Management Review, MIS Quarterly Executive, Harvard Business Review)

 

New to the Pepperdine Library:
 

New Advertising Databases

Ad$pender

(4 simultaneous users) provides media expenditure overview, tracking advertising expenditures for millions of brands across 12 media types (including Network TV, Cable TV, Syndication, Spot TV, Magazines, Sunday Magazines, National Newspapers, Newspapers, Network Radio, National Spot Radio, Outdoor, US Internet – Display). Users can sort expenditure information by category, parent company, subsidiary, and brand, and sort top spenders by industry, parent, and brand.

GfK MRI+ University Reporter

(10 simultaneous users) provides access to GfK MRI’s Survey of the American Consumer for academic use. The Survey of the American Consumer provides a detailed view of the 226 million adult consumers in the U.S. and includes demographics, lifestyles and attitudes, and usage of almost 6,000 products in 550 categories. University Reporter also allows students to tap into several market segmentation reports, such as Top Markets. Faculty, students, and staff will need to register for an account using their @pepperdine.edu e-mail address, and enter a registration code obtained from a librarian.

Mango Languages **NEW**

Mango is an online learning system teaching practical conversation skills for a variety of popular languages, plus Ancient Greek, Biblical Hebrew, and Latin

 

Doing Business 2015: Going Beyond Efficiency

Author: Doing Business
Published: October 29, 2014


    

Subject Guide