The AMA Handbook of Business Writing
by Kevin Wilson; Jennifer Wauson
Call Number: Oversize HF5726 .W55 2010
Publication Date: 2010-08-04
Every piece you write reflects directly on the quality of the product or service your business offers. This guide takes the guesswork out of more than 50 commonly used business documents, including: Reports * Proposals * Business plans * Presentations * Press releases * Memos * Email * Newsletters * Collection Letters * Sales materials * And more Arranged alphabetically and cross-referenced for easier use, the book presents clear examples of how to (and how not to) create winning materials every time.
The Business Writer's Handbook
by Gerald J. Alred; Charles T. Brusaw; Walter E. Oliu
Call Number: HF5726 .B874 2012
Publication Date: 2011-10-21
The Business Writer's Handbook places writing in a real-world context with quick and easy access to hundreds of business writing topics and scores of sample documents.
Business Writing in the Digital Age
by Natalie Canavor
Call Number: HF5718.3 .C365 2012
Publication Date: 2011-10-20
Instructs business students how to write for the 21st century business environment in the style it demands: clearly, concisely, powerfully, and with individuality. It also addresses explicitly the digital realm of email, social networking, and social media strategies.
Effective communication, and that includes writing, is the key to career success and advancement This book is for those who have difficulty in getting thoughts into words or their ideas across, as well as those who are satisfied with their writing but are ready to consider the possibility of improving it.
Pointers for anyone who needs to impress, convince, or persuade their colleagues or clients. Using checklists, exercises and examples, Forsyth explains how to plan what to write, how to transfer ideas onto paper, and how to edit them to achieve the best results.
Powerful Proposals takes readers step by step through designing executive summaries, writing themes, and generating the text. There is also valuable information on strategy, graphics, callouts, and other visual elements.
Readers will learn how to: * Make their case using persuasive supporting materials that illuminate and inspire * Win over audiences with sound strategy, organization, and persuasive evidence * Use visual aids using current technologies such as computer graphics, LCD projectors, and Web-interactive methods * Create a positive impression through voice, language, and nonverbal impressions
Quick reference answers from more over 2 million entries in more than 242 dictionaries and reference titles on subjects such as language, science, medicine, humanities, social science and business, plus the Oxford Essential Quotations and selected titles from the Oxford Companion series.
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